BREAKING NEWS: In December 2020, Amazon introduced a new third-party audience feature to the audiences tab within DSP. Here’s a closer look at the recent announcement and how we expect it will impact advertisers throughout the remainder of the year and into 2021. Advertisers now have access to thousands of third-party audiences from dozens of […]
The Amazon Demand Side Platform (DSP) is an important tool if you’re a retailer who wants to re-engage your potential customers. With it, you can increase your brand awareness to customers both inside and outside of Amazon while still keeping your brand message consistent. If you don’t know what the Amazon Demand Side Platform is […]
Quarter for quarter, Amazon DSP (demand-side platform) has seen massive growth, leaping by 44% from Q3 to Q4. If you’re an advertiser leveraging Amazon’s demand-side platform, then you should be taking advantage of Amazon DSP targeting features to reach your audience on and off of the marketplace with Amazon’s DSP Audience Builder. Here’s an overview […]
As an ecommerce giant, Amazon has an incredible wealth of first-party data about shoppers. Amazon DSP (demand-side platform) lets you leverage that data to build audiences and target Amazon shoppers based on their behavior and interests. You can now use the Audience Builder on Amazon DSP to create retargeting audiences based on shoppers’ interactions with […]
When R+Co first launched on Amazon their products flew off the shelves. They were operationally healthy and had amazing reviews. But after a while, things began to slow down a bit. The Tinuiti and R+Co teams had to go back to the drawing board and ask themselves: What is it that we’re not doing? What […]