Thursday, August 24th, 2017 / San Diego, CA

Gather actionable tactics you need to outperform competitors in Q4


What You Can Expect

  • Invite-only event for brands and retailers
  • Sponsored by Google
  • Featuring experts from innovative brands like Jerome’s and REEF
  • Cutting edge PPC, Paid Social and Amazon strategies
  • Exclusive Q4 AdWords playbook
  • Located in sunny San Diego

Join The Waitlist

Registration is now closed. Please join the waitlist and we will notify you as spots become available. This event is only for retailers and brands.



Thursday August 24th, 2017


  • Breakfast / check in

  • The State of Retail Advertising in Q4 2017

    Rick Backus, CEO and co-founder of CPC Strategy, kicks off the day with a hard look at the state of ecommerce-centric paid advertising in Q4 2017. While competition continues to grow for both the traditional retailer and brand, we’ve seen how personalization, automation, and cross-channel techniques can drive more sales.

  • Unlocking Client Growth: New Measurement Strategies for a Multi-Touch World

    Learn how to grow your business by leveraging AdWords Attribution. We’ll share the latest consumer trends, how to leverage these behaviors with attribution, and optimization best practices to improve account performance. Master the steps you can implement today to grow your business by optimizing to more than just the last click and gain insight into new, exciting product developments in the attribution space at Google.

  • Break

  • REEF: Aligning AdWords & Facebook Strategy to Succeed

    Presented by CPC Strategy and REEF, learn the latest strategies in Search, Product Listings, and Display ads for remarketing and promotional tools that will build loyal customers and boost your bottom line.

  • Q&A with REEF

  • Maximizing Brand Presence on Both Google & Amazon

    The most powerful brands out there today are leveraging both of these giants for maximum results. Join Pat Petriello, former Amazon insider and current CPC Marketplace Channel Manager as he dives into how the modern brand can benefit by harnessing the power of Google Ads/Shopping and Amazon.

  • Lunch


  • Jerome’s Furniture – “Master Class in Multichannel Marketing”

    With 12 brick-and-mortar locations and an active online presence, Jerome’s is constantly looking for new ways to engage their customers and bridge consumer behavior on multiple devices with actual trips to its stores. Jerome’s Furniture has seen a 70% increase in foot traffic to its 12 locations by combining acquisition and retention marketing strategies. In this session, you’ll learn how the furniture retailer is using the power of first-party data for personalization, geolocation, and retargeting to improve sales and provide an omni-channel shopping experience.

  • Breakout Sessions

    Option 1: Create Your Personalized Q4 AdWords Playbook

    Retail advertisers spent over $108 billion on ecommerce efforts in Q4 of 2016. Current trends indicate Q4 2017 will generate even more revenue and capture a larger share of the retail market. With this potential, it’s essential to plan early. Join our experts as we review our laundry list of smart tactics to implement on your campaigns. The best part? We’ll help you build your own playbook for AdWords during Q4 2017.

    Option 2: Power Google Shopping with Programmatic

    Retailers with large product catalogs or significant investments in PPC channels know all too well that it’s difficult to stay cutting-edge with their channel management–especially in Q4. It’s tough to dedicate the true product-level attention that each SKU deserves across every channel, but that means they could be missing out on big profits. In this case, technology and automation are critical to scale growth on Google AdWords, Shopping, Display, and even social channels.

  • Breakout Sessions

    Option 1: Rank Higher on Google Shopping

    Was your 2016 Google Shopping strategy strong enough to outrank your competitors & drive high quality traffic to your ecommerce site? Google Shopping is getting more competitive every year, and you’ll need cutting-edge tactics to stay ahead.

    Option 2: Love at First Site: Creating Delightful Mobile Web Experiences

    Did you know over 38% of people have cursed at, or thrown their phones in frustration? This new “Mobile First World” generation has high expectations for how the mobile web should look and perform. Google’s mobile UX evangelist, David Chung, weighs in on good and bad mobile experiences, and guide through a tutorial on how you can audit your own mobile web site. The content is marketer-friendly, so don’t worry if you’re not a webmaster or designer!

  • Break

  • Breakout Sessions

    Option 1: Remarketing on Facebook and Google Ads in Q4

    Very few retailers go the distance with Search and Social advertising programs that effectively turn one-time purchasers into repeat buyers. CPC Strategy’s Sr. Paid Search Manager, Stephen Kerner and Sarah Rogers, Manager, Performance Social will walk through retail best practices.

    Option 2: Create Your Personalized Q4 AdWords Playbook

    Retail advertisers spent over $108 billion on ecommerce efforts in Q4 of 2016. Current trends indicate Q4 2017 will generate even more revenue and capture a larger share of the retail market. With this potential, it’s essential to plan early. Join our experts as we review our laundry list of smart tactics to implement on your campaigns. The best part? We’ll help you build your own playbook for AdWords during Q4 2017.

  • Expert Panel – “How to Compete in Q4”

    Trevor Koons (prAna), Pat Petriello (CPC Strategy), Scott Perry (Jerome’s Furniture), David Chung (Google)

  • Final Thoughts

  • Hosted Happy Hour – A Taste of San Diego


Thought Leadership Through High Quality Content

Rick Backus | CEO | CPC Strategy

Rick has spent his entire professional life in the world of online retail. Before co-founding CPC Strategy in 2007, he worked with a price comparison site, Today, Rick is focused on growth opportunities and keeping CPC Strategy ahead of its competitors by constantly evolving and improving the online experiences of clients. In addition to being a business leader in San Diego, he is happily married and enjoying the perks of fatherhood.

KC Simmons | Ecomm. Marketing Manager | REEF

KC currently oversees and develops all ecommerce campaigns and assets for REEF. She works with internal teams and external agencies to manage digital channels. At the end of the day, it’s up to her to ensure all campaigns are properly executed on all digital marketing channels (Paid Search, Remarketing, Affiliate & Email).

Scott Perry | VP Digital Marketing | Jerome's Furniture

Scott Perry is the Senior Vice President, Digital Marketing, IT and Omnichannel for Jerome’s Furniture, one of the fastest-growing furniture chains in the United States. For more than 21 years he’s been involved in ecommerce and internet marketing, and he’s managed multiple brands and launched several websites.

Pat Petriello | Sr. Marketplace Strategist | CPC Strategy

Pat is a former professional seller on,, eBay, and former member of Amazon Seller Service Team. As a Head of Marketplace Strategy for CPC, he’s responsible for keeping his team on the cutting edge of Amazon trends and insights. Pat is a thought leader in the industry and speaks at a variety of events. He’s passionate about understanding Amazon as a channel and helping clients utilize its full potential.

David Chung | Mobile User Experience Evangelist | Google

David has over 15 years of experience in marketing technology, working with top global brands and SMBs to develop platforms & solutions for customer engagement and performance optimization. He is currently driving Google’s efforts to improve user experience on the mobile web. His vision for the mobile web: “fast and beautiful”.

Margo Werner | Global Product Lead, Attribution | Google

Margo is the global product lead for Attribution at Google. She leads the go-to-market and commercialization of Attribution products and works closely with product and engineering teams to incorporate market feedback and design a future roadmap. Margo joined the global team after several years working with large US retailers to improve their media measurement practices. Prior to Google, she worked in consulting and asset management.

Roman Fitch | Lead Retail Search Manager | CPC Strategy

As Lead Retail Search Manager, Romãn is responsible for ensuring success for his clients in Google Adwords and Shopping. Roman’s never satisfied with the status quo, and continually explores new features from Google while keeping an eye on industry trends. He’s been a featured speaker at industry events and is well known for his work on ISO™ and programmatic strategies.

David Weichel | VP Product Development | CPC Strategy

As VP of Product Development David is primarily responsible for the in-house software that CPC creates and delivers both internally and externally. David has a background in paid advertising, so he understands the struggles of the modern-day marketer. His goal is to improve workflows and processes so marketers can reach their goals faster.

Sarah Rogers| Manager of Performance Social | CPC Strategy

Sarah cut her teeth managing social campaigns for Fortune 500 companies. As the Manager of Performance Social at CPC Strategy, Sarah is responsible for ensuring clients see results as they invest in Social Advertising, and is excited to share her insights.

Stephen Kerner | Sr. Retail Search Manager | CPC Strategy

As a Sr. Retail Search Manager, Stephen is responsible for ensuring his team meets and exceeds client goals. He drives everyone on his team to achieve a master-level understanding of Google AdWords and Shopping, and specializes in cross channel strategies to achieve maximum results.

Josh Brisco | Sr. Manager Retail Search Operations | CPC Strategy

Josh is responsible for the entire department of retail search and they impact they make for their clients. He is responsible for bring innovative strategies back to the team that have an immediate impact. With his help the Retail Search team has grown into the largest team within.

Jostin Munar | Manager, Retail Search | CPC Strategy

Jostin spends his day leading his team and ensuring that results are where they should be. He has extensive experience in AdWords and is an expert in RLSAs and ISO strategy. He enjoys working with his team on growing their professional knowledge and is known in the company for his training skills.

Caroline Diehl | Sr. Retail Search Manager | CPC Strategy

Caroline is a Senior Retail Search Manager at CPC Strategy. She’s results-driven, and an avid believer in programmatic advertising, A/B testing and utilizing industry trend data. Her clients look to her as an industry expert and trust her to drive ROI via paid advertising.

Trevor Koons | Digital Marketing Manager | prAna

As the Digital Marketing Manager at prAna, Trevor’s responsibilities include management of paid search, paid social, affiliate marketing, SEO marketing and retargeting. He loves finding new ways to beat the competition in all channels but specifically in paid search and shopping. Trevor’s been in the Digital Marketing space for quite some time now and previous to prAna was working on the agency side and the client side of Digital Marketing.


The University Club Atop Symphony Towers


750 B Street Suite 3400
San Diego, CA 92101