Thursday, August 24th, 2017 / San Diego, CA
Gather actionable tactics you need to outperform competitors in Q4
What You Can Expect
- Invite-only event for brands and retailers
- Sponsored by Google
- Featuring experts from innovative brands like Jerome’s and REEF
- Cutting edge PPC, Paid Social and Amazon strategies
- Exclusive Q4 AdWords playbook
- Located in sunny San Diego
Join The Waitlist
Registration is now closed. Please join the waitlist and we will notify you as spots become available. This event is only for retailers and brands.
Agenda
Thursday August 24th, 2017
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Breakfast / check in
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The State of Retail Advertising in Q4 2017
Rick Backus, CEO and co-founder of CPC Strategy, kicks off the day with a hard look at the state of ecommerce-centric paid advertising in Q4 2017. While competition continues to grow for both the traditional retailer and brand, we’ve seen how personalization, automation, and cross-channel techniques can drive more sales.
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Unlocking Client Growth: New Measurement Strategies for a Multi-Touch World
Description:Learn how to grow your business by leveraging AdWords Attribution. We’ll share the latest consumer trends, how to leverage these behaviors with attribution, and optimization best practices to improve account performance. Master the steps you can implement today to grow your business by optimizing to more than just the last click and gain insight into new, exciting product developments in the attribution space at Google.
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Break
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REEF: Aligning AdWords & Facebook Strategy to Succeed
Presented by CPC Strategy and REEF, learn the latest strategies in Search, Product Listings, and Display ads for remarketing and promotional tools that will build loyal customers and boost your bottom line.
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Q&A with REEF
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Maximizing Brand Presence on Both Google & Amazon
The most powerful brands out there today are leveraging both of these giants for maximum results. Join Pat Petriello, former Amazon insider and current CPC Marketplace Channel Manager as he dives into how the modern brand can benefit by harnessing the power of Google Ads/Shopping and Amazon.
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Lunch
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Jerome’s Furniture – “Master Class in Multichannel Marketing”
With 12 brick-and-mortar locations and an active online presence, Jerome’s is constantly looking for new ways to engage their customers and bridge consumer behavior on multiple devices with actual trips to its stores. Jerome’s Furniture has seen a 70% increase in foot traffic to its 12 locations by combining acquisition and retention marketing strategies. In this session, you’ll learn how the furniture retailer is using the power of first-party data for personalization, geolocation, and retargeting to improve sales and provide an omni-channel shopping experience.
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Breakout Sessions
Option 1: Create Your Personalized Q4 AdWords Playbook
Retail advertisers spent over $108 billion on ecommerce efforts in Q4 of 2016. Current trends indicate Q4 2017 will generate even more revenue and capture a larger share of the retail market. With this potential, it’s essential to plan early. Join our experts as we review our laundry list of smart tactics to implement on your campaigns. The best part? We’ll help you build your own playbook for AdWords during Q4 2017.
Option 2: Power Google Shopping with Programmatic
Retailers with large product catalogs or significant investments in PPC channels know all too well that it’s difficult to stay cutting-edge with their channel management–especially in Q4. It’s tough to dedicate the true product-level attention that each SKU deserves across every channel, but that means they could be missing out on big profits. In this case, technology and automation are critical to scale growth on Google AdWords, Shopping, Display, and even social channels.
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Breakout Sessions
Option 1: Rank Higher on Google Shopping
Was your 2016 Google Shopping strategy strong enough to outrank your competitors & drive high quality traffic to your ecommerce site? Google Shopping is getting more competitive every year, and you’ll need cutting-edge tactics to stay ahead.
Option 2: Love at First Site: Creating Delightful Mobile Web Experiences
Did you know over 38% of people have cursed at, or thrown their phones in frustration? This new “Mobile First World” generation has high expectations for how the mobile web should look and perform. Google’s mobile UX evangelist, David Chung, weighs in on good and bad mobile experiences, and guide through a tutorial on how you can audit your own mobile web site. The content is marketer-friendly, so don’t worry if you’re not a webmaster or designer!
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Break
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Breakout Sessions
Option 1: Remarketing on Facebook and Google Ads in Q4
Very few retailers go the distance with Search and Social advertising programs that effectively turn one-time purchasers into repeat buyers. CPC Strategy’s Sr. Paid Search Manager, Stephen Kerner and Sarah Rogers, Manager, Performance Social will walk through retail best practices.
Option 2: Create Your Personalized Q4 AdWords Playbook
Retail advertisers spent over $108 billion on ecommerce efforts in Q4 of 2016. Current trends indicate Q4 2017 will generate even more revenue and capture a larger share of the retail market. With this potential, it’s essential to plan early. Join our experts as we review our laundry list of smart tactics to implement on your campaigns. The best part? We’ll help you build your own playbook for AdWords during Q4 2017.
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Expert Panel – “How to Compete in Q4”
Trevor Koons (prAna), Pat Petriello (CPC Strategy), Scott Perry (Jerome’s Furniture), David Chung (Google)
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Final Thoughts
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Hosted Happy Hour – A Taste of San Diego
Speakers
Thought Leadership Through High Quality Content
Rick Backus | CEO | CPC Strategy
KC Simmons | Ecomm. Marketing Manager | REEF
Scott Perry | VP Digital Marketing | Jerome's Furniture
Pat Petriello | Sr. Marketplace Strategist | CPC Strategy
David Chung | Mobile User Experience Evangelist | Google
Margo Werner | Global Product Lead, Attribution | Google
Roman Fitch | Lead Retail Search Manager | CPC Strategy
David Weichel | VP Product Development | CPC Strategy
Sarah Rogers| Manager of Performance Social | CPC Strategy
Stephen Kerner | Sr. Retail Search Manager | CPC Strategy
Josh Brisco | Sr. Manager Retail Search Operations | CPC Strategy
Jostin Munar | Manager, Retail Search | CPC Strategy
Caroline Diehl | Sr. Retail Search Manager | CPC Strategy
Trevor Koons | Digital Marketing Manager | prAna
Venue
The University Club Atop Symphony Towers
750 B Street Suite 3400
San Diego, CA 92101