Amazon Sales Acceleration Program



Grow Your Brand Presence on Amazon


Many Amazon vendors maintain a passive relationship with Amazon, often leaving money on the table by not taking advantage of the right tools and strategies available to them.

For vendor (1P) clients, CPC acts as the strategic layer between the business and Amazon by deploying a hands-on approach to improve existing operations and identify new opportunities for brand growth both on and off Amazon.

Brand Opportunities On Amazon










Amazon Marketing Services Management (AMS)


35% of shoppers click on the first product featured on the search page, and as organic placements become increasingly competitive, brands must build out a robust advertising strategy to rise above. 


  • Full campaign setup and structuring for Amazon ads
  • Blended strategies to hit ROI targets, impression goals, and market share
  • Campaign-level search term analysis
  • Customized weekly reporting to assess ASIN-level profitability inclusive of advertising costs


Deals & Promotions


Get the best vendor coupons, Lightning Deal, and more placements that will give shoppers another reason to select your products over the competition.


  • Facilitating Lightning Deal placements and analysis of short- and long-term sales impact
  • Fully implementing Best Deal and Price Discount promotions
  • Setup of Coupons (Vendor Funded Promotions) and merchandising strategy
  • Amazon Vine


Operational Efficiency


Amazon has increasingly moved to a self-service model for vendors. We’ll help you decrease hours spent forecasting demand, planning marketing strategies, and negotiating deals. 


  • An Executive Dashboard to view weekly and monthly ASIN-level performance, demand forecasts, and inventory statuses
  • Fee analysis and vendor chargeback monitoring with recommended actions to avoid future fees
  • Stewardship over key Vendor Operational Performance metrics


Product Description

Now You Can Lose up to 7 pounds in two weeks+ with the Nutrisystem 5 Day Homestyle Favorites Weight Loss Kit. Kit includes 5 full days of classic comfort foods featuring 5 breakfast, 5 lunch, 5 dinner and 5 dessert varieties. Complete with a simple-to-use meal planner and access to weight loss counselors, this kit is heavy on flavor and extra light on guilt! +In a study, average weight loss was 5 pounds lost in 2 weeks.

Product Description

The Nutrisystem® Jumpstart 5 Day Weight Loss kit helps dieters of all sizes jumpstart their weight loss. The kit includes five breakfast, lunch, dinner, and snack varieties that are designed to help you start your weight loss journey with delicious Nutrisystem® food. A recent study showed people losing an average of 5 pounds in 2 weeks when using this kit, but you can lose up to 7 pounds in 2 weeks with this kit. Along with the food, you have access to an easy-to-use meal planner and weight loss counselors that help you stay on track, even when it gets hard to say no to a favorite food. The counselors are available to you free of charge, so you can reach out without worrying about pulling out your credit card. The Nutrisystem Jumpstart 5 Day Weight Loss Kit offers a variety of tasty, reduced-calorie food choices so you can make healthy decisions while continuing to eat your favorite treats, such as macaroni and cheese. That means you don’t have to feel deprived with this weight loss solution. Every time you open this weight loss kit, you will get to enjoy another delicious treat. It also takes the guesswork out of dieting. You don’t have to read labels and decide what you should eat. You just need to open up the kit and select a perfectly-portioned food. That allows you to diet without the stress that comes with figuring out what choices to make. Add in fresh grocery items to get your complete daily nutrition-don’t worry, there are suggestions included in the daily meal planner that comes with the kit. You can go on autopilot and lose weight with this kit. It helps you learn about portion control. People tend to fill their plates to the brim, and that makes it harder to lose weight. Nutrisystem packages food into portions so you know exactly how much you should have at each snack and meal. Use that information even after you stop the diet. It will help you to keep the weight off once you lose it.

Content Optimization


High quality product content is the information customers use to make their purchasing decisions – and now that premium content options such as A+ content are available, it’s important for brands to take advantage of the opportunity to stand out.


  • A+, Enhanced Brand Content, and Amazon Store creation
  • A dedicated Project Manager to identify content optimization opportunities
  • Creative briefing process to ensure product copy is on message
  • Rich keyword enhancements that are informed by data
  • Amazon shopper keyword harvesting and organic rank tracking
  • Optimization of product catalog structure
  • Amazon product image and video submission


Amazon Technology: CAPx

We developed our own programmatic ad management platform specifically designed for Sponsored Products, Sponsored Brands, and the Amazon Ad Console. Our Amazon experts use CAPx to drive ad performance and effectively execute on performance trends at scale.


  • Bid Automation
  • ASIN Level Insights
  • Workflow Improvement for Complex Catalog

Image Source: Amazon

Amazon DSP Management


Amazon DSP is Amazon’s programmatic display advertising platform that uses technology to more efficiently buy and manage your display and video advertising mix.


  • Strategy to retarget shoppers off Amazon (on any Amazon Ad Network Site)
  • Always-on strategy to drive brand awareness and increase loyalty purchasers
  • Audience harvesting to implement upper funnel strategy
  • Granular reporting to reflect KPIs for multiple goals
  • Generate better performance per ASIN

Evaluate Your Amazon Vendor Strategy

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“Working with CPC has been a huge asset to our business. Combining their knowledge of Amazon with our industry knowledge has created the perfect marriage of A+ content. The team has been more than great when it comes to sharing and testing new ideas, discussing feedback, and aligning on a strategy. It has been a pleasure to work with such an impressive team!”

– Kendall Vesta, Director, eCommerce | Serta Simmons Bedding




Proven Client Growth on Amazon

We Turn Browsers Into Buyers

Seventh Generation Increases AMS (Amazon Marketing Services) Sales by 441.41%

Seventh Generation teamed up with CPC Strategy to scale their Amazon Vendor operations. Since joining, Seventh Generation was able to significantly improve their online advertising efforts through Amazon Marketing Services, increase order volume and lower ACoS.

Great Art Now scales Amazon order volume by +274% through FBA and Sponsored Products

Great Art Now joined CPC Strategy in June 2014 with just shy of 30,000 SKUs listed on Amazon. By the end of Q1 2015, they offered nearly 1 million SKUs on the Marketplace and significantly increased their revenue through a SKU-level FBA assortment allocation strategy and Sponsored Products.