Ask an Expert: Why Vendors Should Invest in Amazon Marketing Services

Harnessing the full potential of Headline Search, Sponsored Products & Product Display Ads

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Suggested Question Ideas:

  • How can I generate better reports from AMS?
  • What is the goal of using Headline Search Ads?
  • Which of the 3 ad types should see the biggest investment?
  • How can I target my competitors with Product Display Ads?
  • Which ad metrics are most important to monitor?

The Story: As a Vendor to Amazon, you’re armed with a vast array of premium services to elevate your marketing strategy, but one of the most profitable programs is Amazon Marketing Services [AMS].

AMS offers effective tools to give vendors a competitive edge &  a direct opportunity to get their products & brand in front of additional in-market shoppers.

Who It’s For: Vendors to Amazon (Access to Vendor Central)


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Amazon Experts

Pat Petriello

Head of Marketplace Strategy

Jeff Coleman

Director of Account Management

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