How To Give CPC Strategy Access To Your Amazon Marketing Services (AMS) Account

 
 

 

Step by Step

Step 1: Log into your AMS account

Step 2: Provide access to your Amazon account by navigating to Manage Users > Invite a new user and adding Amazon+[company name][email protected]

Step 3: Select “Editors” access and click invite user.

Step 4: Once that email has been added, we will receive a notification and accept your invite.

 

What You Can Expect from a CPC Strategy Audit

Objective of the audit

To identify wasted ad spend and potential areas to profitably scale ad spend which will lead to additional sales volume in the account.

Introduction

  • About CPC Strategy
  • Introduction to our Associate Account Executive
  • What are your goals as a company?
  • How are you evaluating success / KPIs in upcoming months?
  • Why are you on the call today & what brought you to CPC Strategy?

Go into the account

Rank Tracking

  • Are you currently tracking your keyword rankings?
  • Top ASIN & Identify where they rank
  • Discuss Amazon SEO
  • Analyse your competitors

AMS

  • Campaign architecture & product analysis
  • Search Term Reporting
  • Match Types
  • Bid & performance analysis
  • Allocation of budget among products
  • Headline Search Ads
  • Landing Page experience
  • Product served vs. keyword bidding against
  • Product Display Ads

Final thoughts on “areas of opportunity” within the account.

 

“CPC Strategy is the most well-rounded Amazon support and consultation group I’ve come across. Each data-driven decision is thought through extensively, tracked closely, and reported on accurately. Their proactively and professionalism is unmatched anywhere. I truly believe they have the best interest of our business at heart.”

– Kyle Schmidt, E-Commerce Manager | eLuxury Supply