"Bing Cashback" is the New "Live Cashback"
Microsoft has just officially launched its new search engine, Bing, which some facetiously say stands for either “But It’s Not Google” or, as a reciprocal acronym, “Bing, It’s Not Google”.
Whatever it may or may not be shorthand for, Microsoft has officially thrown on its gloves and challenging Google at what it does best, search.
Whether or not users will begin to adapt to the new engine is something that only time will tell, so for now we’re going to focus on the shopping experience it provides to users.
First things first, directly on the Bing homepage is a link for Shopping, which didn’t exist before when it was called Live (and currently exists on Google).
Clicking on the tab takes a user, appropriately enough, to the Bing Shopping page, where as we’ve discussed previously, highlights Cashback toward the top.
But now by virtue of the shopping page receiving exposure via the home page should certainly increase the amount of users who actually enter the shopping page and use it as a platform the way they’re using Google Product Search.
We’ve certainly noticed a steady increase in our merchants revenue via the Cashback platform as of late–though it’s hard to tell if it’s directly because of this change.
As with before as well, a search that Microsoft recognizes as a popular product search will be highlighted with popular brands, and price ranges that a user can click through (similar to Google’s “one box” feature):
We will continue to monitor if user adoption of Cashback continues to increase as users begin to adopt Bing either plain curiosity, or because their shopping section is now directly on the home page–or simply by the natural increase of online retail in general.
We here at CPC Strategy though certainly approve of any methods that make the online shopping experience that much easier.
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