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ChatGPT for PPC Marketing: How to Use AI for Better Ads and Improved Efficiency
In our recent post about OpenAI’s ChatGPT, we unpacked what the tool is and how it works, and why we don’t see its popularity as a threat to search...
AI for SEO: Opportunities & Limitations for Marketers [2023]
Artificial Intelligence (AI) is one of the hottest topics in marketing right now, especially for the SEO industry. Although AI has been available...
How to Find the Right Creative Agency: A Tactical Guide
If you’re ready to elevate your brand and capture your audience like never before, it might be time to find a creative agency. It’s that simple,...
12 Best Practices to Boost Your TikTok Ad Performance
TikTok has been downloaded a whopping 3.5 billion times globally, and the app has 30.8 million active daily users on the iOS version alone. That all...
Walmart Introduces Variant-Level Bidding to Get More Eyes on Your Products
In 2022, Walmart’s eCommerce sales came in at an impressive 47.8 billion U.S. dollars. That’s up nearly 11% in comparison to 2021. Consumers are...
Will ChatGPT Spell the End of Search Engines?
Over the past several months, ChatGPT has been earning enough headline mentions that it's becoming a bit of a celebrity in its own right. And as for...
50+ Streaming Statistics: Must-Know Industry Info for 2023
Streaming video is gradually overtaking broadcast TV as the media of choice for many viewers, and for good reason. It’s convenient and offers much...
Amazon Marketing Cloud (AMC): A Powerful Clean Room Solution [Updated]
Amazon Advertising kicked off 2021 by announcing the beta release of Amazon Marketing Cloud, a measurement and analytics solution designed to help...
Google Analytics 4 Guide: What’s New & Important for GA4? [2023]
Google Analytics 4 (GA4) marks a major shift in thinking about how web and app properties are tracked. Formerly called “App + Web properties” in...
How to Start Advertising on TikTok: A Brand’s Guide for 2023
If you’ve been caught up in a goofy dance challenge, know what a negroni sbagliato is, or recently rediscovered your love for corn, you probably...
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