Why SMS Marketing Is Crucial for Brands Right Now
*This is a guest post by Yotpo. The last few months brought enormous shifts in the eCommerce landscape. Time spent on mobile phones increased by 30...
Amazon Will Show Seller Details Starting in September
Amazon recently announced that beginning on September 1st, it will display a seller’s business name and address on their Amazon.com Seller Profile....
Google App Campaigns: Creative & Testing Guide
Creative can make or break the performance of any campaign, especially for marketers using Google App campaigns who want to stand out from the...
3 Trends That Are Shaping Pet Food Industry Ecommerce
The pet food industry, which is projected to grow to a gargantuan $200b value globally by 2025, is undergoing massive change as the brands shift and...
Google Expands Lead Extensions and Improves Customer Match, Offline Conversion Tracking
Google just announced several new Google Ads features that will improve your ability to capture leads across different Google properties. The new...
How Media Mix Modeling Leads To Smarter Ad Spend Decisions
Have you ever felt in the dark when it comes to understanding the real impact of your marketing dollars across multiple channels? Determining where...
Amazon Sponsored Products Sales Grow in July Despite No Prime Day
Amazon delayed Prime Day this year as it encountered a massive surge in demand brought about by COVID-19 that put strain on Amazon’s fulfillment...
![Amazon Posts Introduces New Capabilities [Including Scheduling Feature]](https://mllh7z7bitrc.i.optimole.com/jHdOZSo.3cO5~251fb/w:400/h:250/q:75/rt:fill/g:ce/https://tinuiti.com/wp-content/uploads/2019/10/amazon-posts.png)
Amazon Posts Introduces New Capabilities [Including Scheduling Feature]
It’s challenging to build brand loyalty on a platform like Amazon, which highlights the price and speed of delivery above all else. Shoppers who...
Buy on Google Shopping Listings Are Now Free
Google announced a major update to the Shopping Actions marketplace program they’re now calling Buy on Google. Google will waive the 5-15%...
Custom Data Attribution Models: Which Is Best For Your Business?
Are you still relying on a one-size-fits-all approach for attribution modeling? Attribution models allow you to understand the complex factors that...
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