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Expert Analysis: 11 Hype-worthy Features Revealed at Google Marketing Live 2023
After the conclusion of Google I/O 2023, the stage was set for Google Marketing Live 2023, which brought a global hybrid experience to brands and...
Tinuiti Live 2023 Session Recap: e.l.f. Beauty
The theme for this year’s Tinuiti Live—held virtually and in-person in NYC on May 4, 2023—was Questioning Your Way to Clarity. The dozen plus...
Pinterest Ads: 16 Best Practices for Creatives & Strategists
With a reported 450 million active users every month (MAUs), and a growing number of consumers that frequent the channel for product discovery,...
Amazon A+ Content: Definition, Best Practices & Examples
In the competitive realm of ecommerce, where countless products clamor for consumer attention, establishing a distinctive brand presence is crucial...
How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool?
Transparency and user control have become crucial aspects in the ever-changing realm of digital advertising. In 2023, Google is taking significant...
TikTok SEO Guide: Everything Marketers Need to Know
TikTok made a massive splash on the social media scene in 2016 and has only grown in popularity and capability since then. While some initially...
3 Ways To Increase Email Retention Using Amazon’s Manage Your Customer Engagement Tool
Introduced in 2021, Amazon's Manage Your Customer Engagement tool empowers brands to boost customer engagement and foster loyalty through email...
Google I/O 2023 Recap: The Future of AI and Our Top Takeaways
Google I/O 2023, held at the grand Shoreline Amphitheatre in Mountain View, California, brought together tech enthusiasts, developers, and industry...
Incrementality in Marketing: What It Is & How to Calculate It
Which aspect of your last campaign should get the credit for turning an interested prospect into a paying customer? Incrementality is all about...
How to Buy OTT Advertising: Media Buying Strategy Tips
After decades of cable and satellite providers dominating the television market, streaming television has become the new norm, with cord-cutters...
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