Category: Amazon & Marketplaces

Amazon Marketing Stream: Definition, Data Types & Benefits

Amazon Marketing Stream: Definition, Data Types & Benefits

Amazon advertisers have historically relied on pull-based Amazon Ads API calls to monitor their intraday performance on the platform. In 2022, this manual process was given a literal reporting ‘push’ in the right direction with the beta release of Amazon Marketing Stream. In this article, we’ll unpack what Amazon Marketing Stream is, how it functions, […]

Amazon Stores: A Powerful Tool to Establish Your Brand on Amazon in 2023

Amazon Stores: A Powerful Tool to Establish Your Brand on Amazon in 2023

Creative content is one of the biggest ways to establish your brand equity and promote shopper loyalty on Amazon. Now that Amazon A+ Content and Enhanced Brand Content are the norm (and you should really already have those implemented), it’s time to take your branding to the next level with Amazon Stores. Amazon Stores is a free self-service product that allows […]