We asked our contacts from each of the shopping engines ranked in our Top 10 to give us three tips to help merchants make more money in 2011. Today we feature tips from Amazon Product Ads. At the bottom we added a bonus tip. Enjoy!
1. Use Third Party Tracking
Unlike most comparison shopping engines, Product Ads does not have its own unique tracking pixel. If you are planning to adjust the bids for your products, make sure you keep a watchful eye on your ROI. Do this by tracking stats through Google Analytics or other third-party tracking software, and make sure you add a referral tag to your product URLs so you can find sales generated by Product Ads.
2. Check Your Feed Processing Summary Frequently
Check your Amazon Product Ads feed processing summary frequently to make sure that your products are being processed and listed correctly by Amazon. To receive your processing summary daily by e-mail, go under the Settings tab and click Account Info, then click the Edit button for Notifications, and verify that your e-mail address is correct and your notification preference is set to Send.
3. Quality Images = More Conversions
Be sure to include a quality image of your product. According to Colleen Aubrey, Senior Product Ads Manager, “In an Amazon test, we found that adding a good quality image to a detail page increased page views by over 60% and orders by over 25%.”
*Bonus Tip #1- Optimize Your Categorization
When you create product ads, it’s important to provide accurate and descriptive category information. Our systems use product title and category to get your products accurately mapped to the correct categories on our website. By providing good category information your ads are targeted to customers looking for similar products on Amazon.com.
If you are unsure about your product’s category, you can use your own descriptive website category information. You can also perform a search for the item on Amazon.com to locate where your product has mapped in the Amazon catalog. Simply copy the breadcrumb trail at the top of the page and include that information as your product’s category.
For example, “sewing thread” is categorized as:
Home, Garden & Pets > Sewing, Craft & Hobby > Thread > Sewing > “sewing thread”
Read more tips about creating descriptive category information in our Help section Category Selection.
Check out how Amazon Product Ads performed in comparison to other shopping engines like Bing Shopping and Google Product Search in our 2010 Holiday Shopping Season Rankings.