by Ananda Farge | Mar 4, 2020 | Lifecycle Marketing
Competing for attention in a saturated digital space can be a difficult task. To make things even more complex, feelings and moods guide a lot of consumers’ decisions. An eMarketer study shows that the #1 reason driving consumers to open emails from a brand is whether or not they “LIKE” the brand. With likeability being […]
by Ananda Farge | Jan 14, 2020 | Lifecycle Marketing
This article was co-authored by Ananda Farge and Keri Brooks. Think the holidays are over? Think again! Heart-shaped chocolate boxes have already replaced Christmas decorations in major stores in preparation for Valentine’s Day. This year, an estimated $20 billion dollars is projected to be spent on Valentine’s Day in the United States alone, and businesses […]
