Leveraging Price: Google’s Newest PLA Feature Price matters in online retail and Google has finally caught on to that fact. If Amazon has taught the retail industry anything, it’s that the lowest price is usually the best price. After all, products that make it into its coveted Buy Box generally have the lowest price. One of […]
Maximize Branding & Price Perception Opportunity All retailers know that pricing is important, but how consumers perceive that pricing is on the top of the list with it. Don’t believe me? Take a moment to think about Amazon. This retailer has worked long and hard to earn its loss leader status. So much so that […]
Dynamic pricing first gained popularity in the airline industry, but has now taken online retail by storm. It is most popular with big box retailers, but online sellers of all sizes are starting to catch on. Repricing automation used to be a luxury reserved for the big name retailers–Amazon, Walmart, and Best Buy–just to name […]
The Importance of Effective Retail Merchandising Strategies Online retail is growing quickly, but it’s still far from catching up to the colossal sales that brick and mortar stores boast. Why? Well one of the many issues is that 60% of shoppers like to see items in person before they buy them. Getting a great deal […]