Creating An Ad Schedule In The AdWords Login Google’s custom Ad Scheduling allows online advertisers to change when ads show up. Day parting or changing what day (time,etc) ads appear is a Google ad feature which can significantly improve your ad performance on Google. Ad scheduling (also known as “dayparting”) lets you tell Google exactly when you […]
Update 5/7/2013: How could we forget to include this? We just released the most awesome Product Listing Ads Guide ever. At more than 15,000 words it’s the most comprehensive guide on the planet. Best of all it’s completely free. Digital marketing is more important than ever, and we’re going to talk about 50 ways you can make […]
Our 2012 Q4 CSE Rankings was an exciting one for us at CPC Strategy. Not only did we get to dive into the numbers from the holiday season, but we also got to see how Google’s shift to a paid model affected the rest of the CSE landscape during Q4. Amazon Product Ads in Q4 […]
It wouldn’t be a surprise to see the name Marsha Collier pop up if you Google ‘Social Media Guru’. Marsha is a very well-known author and blogger who specializes in helping small to medium sized businesses develop social media marketing strategies and improve customer engagement. We were lucky enough to ask Marsha a few questions […]
Wize Commerce, the owners of Nextag, had a few big announcements in this month’s newsletter. The biggest of the announcements was the roll out of a new comparison shopping engine (CSE) called Price Machine. Wize Commerce is promoting it as a “lowest price” marketplace tailored to the needs of “price discriminating shoppers”. You […]