This week Google announced that Google Universal Analytics is now available to all Google advertisers. Google’s Universal Analytics program has been available to beta advertisers since October, and is designed to address changing user and advertiser needs online such as mobile and cross device use. Below are some of the major features of Universal Analytics and how they […]
Consumer Ratings More Prominent on Search Early this month, we noticed Consumer Ratings are now showing up as a completely separate line item for individual text ads, making them stand out even more for the retailers who have them. AdWords enables advertisers to use 3 kinds of ad enhancements for retailers (red) Seller Ratings (blue) Google […]
Location extensions are not new to AdWords and most stores with physical locations already take advantage of them. The reality is, however, that most advertisers simply click into the Ad Extensions tab in AdWords, enable a couple of location extensions, and leave it alone after that. [Sigh] …Another “Best Practice” checked off the list. These location ad […]
Multi-channel marketing used to be a term that literally almost made me cringe. It felt like a buzz word that a lot of online retailers /marketers would throw around without much tangible, let alone actionable, meaning to it. Almost like hearing someone try to explain the benefits of putting up a billboard ad in Los […]
Google, over the past 5 years, has accumulated massive amounts of data about product-related user queries, slowly building their understanding of what is and isn’t a commercial, or transactional, query. They’ve recently used this product search algorithm to build a new ecommerce focused advertising platform for retailers called Google Shopping, or Product Listing Ads. Google Shopping employs what […]