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How to Create a Product Launch Email Strategy (Angela’s post)
Google Announces Move To First Price Auction For Programmatic Display & Video
Google recently announced that it will be transitioning publisher inventory to a first price auction for Google Ad Manager. This is a welcomed change that will bring the industry closer to having a truly unified auction where all supply partners, including Google, will compete equally once the update goes into effect, a change […]
Shopify & Mailchimp Integration: What Brands Need to Know & FAQ
This is a news announcement by Mike DeBella, Director, CRM & Email at Elite SEM. As you may have already heard, there are some important changes happening for brands using Mailchimp and Shopify. Effective March 22, 2019, the MailChimp app is no longer available in the Shopify App Store. The Shopify to MailChimp integration will […]
What’s On The Horizon For Affiliate Marketing
Contrary to what you may have heard, affiliate marketing is not dead. In fact, it’s alive, evolving and very exciting. Affiliate Marketing is predicted to be a $6.8 billion dollar industry in 2020. It’s constantly evolving and new trends are emerging every day. If you want to be successful in this industry, you need to […]