by Emily Collins | Jun 8, 2020 | Lifecycle Marketing
This article was co-authored by Emily Collins and Keri Brooks. Email segmentation is one of the most important steps you can take toward improving the performance of your email marketing program. Personalizing your emails based on segments not only shows that you understand and care about your customers — but they also lead to higher […]
by Emily Collins | Aug 21, 2019 | Lifecycle Marketing
Every email program should have Welcome, Cart Abandon, and Browse Abandon triggers to encourage engagement and conversions via timely and relevant content. But after you’ve got the essentials set up, what’s next for your program? Level up your automation game by adding behavioral triggers to establish strong relationships, encourage repeat purchase, and maintain a clean, […]
