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The Programmatic Display Advantage During a Coronavirus Crisis

The Programmatic Display Advantage During a Coronavirus Crisis

Programmatic is not a blunt advertising tactic but a broad set of tools that enable advertisers to activate media up and down the marketing funnel based on a specific set of objectives and desired outcomes.  The majority of programmatic investment lies within mid-funnel and direct response budgets that are generally tied to last-click attribution. With […]