Have you ever felt in the dark when it comes to understanding the real impact of your marketing dollars across multiple channels? Determining where and how conversions are occurring is crucial for measuring the performance of your media channels — only then can you adjust your budget to drive the most impact with your marketing […]
Creative can make or break the performance of any campaign, especially for marketers using Google App campaigns who want to stand out from the competition. This is why it’s important to focus on creative performance as a strategic differentiator between your app marketing strategy and the millions of brands vying for mobile users across the […]
The pet food industry, which is projected to grow to a gargantuan $200b value globally by 2025, is undergoing massive change as the brands shift and adapt to many of the same ecommerce trends that are rocking the traditional CPG industry. From emerging direct-to-consumer brands that challenge big pet retailers to a boom in delivery […]
Google just announced several new Google Ads features that will improve your ability to capture leads across different Google properties. The new features include: Expanding lead form extensions to YouTube, the Discovery ads, with plans for Display later this year Offline conversion tracking that no longer requires Google Click ID (GCLID) Improvements that will lead […]
Are you still relying on a one-size-fits-all approach for attribution modeling? Attribution models allow you to understand the complex factors that determine which channels receive credit for driving online and in-store sales. They also reveal which channels are driving sales across specific customer segments, empowering you with the data you need to make decisions on […]