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Google App Campaigns: Creative & Testing Guide

Google App Campaigns: Creative & Testing Guide

Creative can make or break the performance of any campaign, especially for marketers using Google App campaigns who want to stand out from the competition. This is why it’s important to focus on creative performance as a strategic differentiator between your app marketing strategy and the millions of brands vying for mobile users across the […]

3 Trends That Are Shaping Pet Food Industry Ecommerce

3 Trends That Are Shaping Pet Food Industry Ecommerce

The pet food industry, which is projected to grow to a gargantuan $200b value globally by 2025, is undergoing massive change as the brands shift and adapt to many of the same ecommerce trends that are rocking the traditional CPG industry. From emerging direct-to-consumer brands that challenge big pet retailers to a boom in delivery […]

Google Expands Lead Extensions and Improves Customer Match, Offline Conversion Tracking

Google Expands Lead Extensions and Improves Customer Match, Offline Conversion Tracking

Google just announced several new Google Ads features that will improve your ability to capture leads across different Google properties. The new features include: Expanding lead form extensions to YouTube, the Discovery ads, with plans for Display later this year Offline conversion tracking that no longer requires Google Click ID (GCLID) Improvements that will lead […]

Custom Data Attribution Models: Which Is Best For Your Business?

Custom Data Attribution Models: Which Is Best For Your Business?

Are you still relying on a one-size-fits-all approach for attribution modeling?  Attribution models allow you to understand the complex factors that determine which channels receive credit for driving online and in-store sales.  They also reveal which channels are driving sales across specific customer segments, empowering you with the data you need to make decisions on […]

[From The Experts]
[From The Experts]