Earlier this month, the California Consumer Privacy Act (CCPA) went into full effect, causing confusion for Facebook advertisers in particular.
The legislation requires advertisers to give California consumers…
Every marketer worth their salt knows about Google Ads, but many of them overlook Microsoft Ads (formerly Bing Ads) and its unique network of users. An estimated 47 million users rely solely on the Microsoft Search…
If your business uses phone calls as a way to collect new leads and customers, then setting up Google Call Extensions for your text ads is a simple and effective way to support your new customer acquisition.
These…
With a market that is expected to balloon past $3 billion (and beyond due to COVID-induced acceleration of gaming), game advertising will only continue to grow in prevalence for years to come.
Much of that ad growth