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Boost Influencer Marketing ROI With Paid Ads: 7-Step Guide
Not long ago, a consumer study found that 17% of respondents made a purchase based on influencer content, with Gen Z and Millennials saying that knowledge and enthusiasm for a brand being the top reasons they made…
What Is OTT Advertising: A Beginner’s Guide
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What Happened to Facebook Retargeting Performance in California?
If you’ve been active in Facebook marketing circles recently, you might have noticed concerns around unexpected performance dips for retargeting campaigns, specifically for California audiences.…
Amazon ACoS: Your Key to Amazon Advertising & Sales Efficiency
Understanding your Amazon ACoS (advertising cost of sales) is the first step to determining the efficiency of your Amazon advertising campaigns relative to sales, and can also be an indicator of whether your …