Launching a product can be one of the most exciting (and stressful) times for your business.
Creating hype, raising awareness, and pushing for sales can pay off big when everything goes according to plan.
However,…
![Facebook Reverses Campaign Budget Optimization Shift [Update]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwNCUyRkNvcHktb2YtQ29weS1vZi1Db3B5LW9mLUNvcHktb2YtQ29weS1vZi1Db3B5LW9mLUNvcHktb2YtQ29weS1vZi1Db3B5LW9mLUFtYXpvbi1CcmFuZC1SZWdpc3RyeS0xOC0xMDgweDY3NS5wbmciIGRhdGEtdz0iMTA4MCIgZGF0YS1oPSI2NzUiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
In a move that surprised many this week, Facebook announced that advertisers will no longer be locked into Campaign Budget Optimization (CBO).
The move reverses a major change made last September that effectively…
Spending for mobile app install ads is expected to grow over 19% to reach $13.3b in the US market this year, marking an aggressive pace as app marketing continues to draw attention from brands and app creators.
While…