Not long ago, a consumer study found that 17% of respondents made a purchase based on influencer content, with Gen Z and Millennials saying that knowledge and enthusiasm for a brand being the top reasons they made…
If you’ve been active in Facebook marketing circles recently, you might have noticed concerns around unexpected performance dips for retargeting campaigns, specifically for California audiences.…
Understanding your Amazon ACoS (advertising cost of sales) is the first step to determining the efficiency of your Amazon advertising campaigns relative to sales, and can also be an indicator of whether your …
Google App Campaigns (formerly Universal App Campaigns, or UAC) are one of the best ways to reach new users with your mobile app.
What makes Google App Campaigns special is that you can surface your mobile app advertisements…