*This is a guest post from Rachel Go, who handles content and partnerships at Deliverr. Walmart is one of the most exciting marketplaces today, with huge internal investment from Walmart and less seller competition than other online marketplaces. Plus, with a fast shipping program to rival Amazon Prime, Walmart is the perfect marketplace to drive […]
It’s official: Google has retired its Average Position metric in favor of a new set of prominence metrics announced late last year. The Average Position metric was used as a reporting indicator of where a specific ad fell in Google search results. Here are the new metrics replacing Average Position, their impact, and some examples […]
One of marketers’ greatest challenges today is a matter of competing interests. Consumers expect increasingly personalized, relevant experiences—something most of us are eager to provide. We also want to cast a wide net to reach the most potential customers possible. How do we provide custom messaging and personalized experiences for thousands or even millions of […]
This guest post was authored by Thomas Pruchinski, Director of Marketing for LandingCube, which provides promotional tools for Amazon brands to boost sales & rankings while building customer lists. Facebook Ads are a powerful tool for Amazon sellers: they can boost sales & rankings on Amazon while building an audience of raving fans for […]
This guest post was authored by Bree Dietze, a Search Marketing Specialist at Volusion. Dramatic shifts are taking place in the world of digital marketing. If you’re finding yourself within a more competitive landscape, unable to attract new customers to sustain your business, you know it’s time for a change. But where do you begin and […]