There’s an over-dependence on last-click attribution. It’s become far too easy to immediately want to identify where a sale (or any other conversion, for that matter) directly came from instead of focusing on the path taken to get there. Last-click is important, but it shouldn’t devalue the significance of micro conversions. Despite the name, micro […]
Between Callouts, Sitelinks, Reviews, and a host of other add-ons, there are a ton of extensions that provide different ways to personalize your text ads. One of the more interesting features of the lot comes from the structured snippets extension. AdWords structured snippets are extensions that give advertisers the ability to highlight specific components of […]
Search or Display? A lot of advertisers are left wondering which network is best for their business. The Search Network offers keyword-specific targeting while the Google Display Network (GDN) is decided by site-relevance. Each serve a purpose, but there isn’t really an end-all be-all type of answer. Campaigns respond differently to different strategies and it’s […]
Seasoned advertisers understand the importance of being able to test and implement different variations of their ads. Simple A/B tests can be crucial in building performance comparisons and revealing what is and isn’t working for an advertising campaign. The methodology is no different on Facebook. Advertising on the platform is an intricate affair that can […]
Facebook’s dynamic ads are the subject of a major change today. According to AdWeek, dynamic ads are currently being updated with the ability to reach broader audience segments. Instead of the familiar implementation of remarketing lists, advertisers will now have the ability to reach audiences comprised of users who have engaged with multiple websites or […]