Most advertisers know, in preparation for the holidays, they’ll need to ramp their strategies up in Q4. And following that, most advertisers understand they can probably expect sales to slow down a bit as the new year gets underway. Advertisers on Google Shopping might begin implementing customer match and RLSA strategies for campaigns in the […]
Google Shopping, the Search Network, and AdWords as a whole have been the subject of plenty of change this year. We’ve seen the implementation of new ad formats, the influence of mobile optimization, and a countless list of others. Trying to keep track of every new announcement and staying up-to-date on the latest trends can […]
Black Friday and Cyber Monday have come and gone, Christmas is just around the corner, and 2017 is rapidly approaching. The year is ending as quickly as it began. Despite its suddenness, 2016 was chock-full of change, especially in search. We saw the discontinuation of right side ads in the SERP, the introduction of Expanded Text Ads […]
With the growth and popularity of Black Friday and Cyber Monday, the Thanksgiving weekend has often represented one of the biggest, if not the biggest, shopping times of the year for consumers and retailers alike. 2016 has proven to be no different, as the weekend’s turnout exceeded expectations – making it one of the most […]
Anyone in this industry knows that Facebook is a powerful advertising platform (I mean, come on, we even created a service line around it). From audience reach to targeting options, businesses stand to benefit quite a bit with the right approach. So much so that by Q2 of this year, the social media giant reported a […]