Adwords has come a long way since it launched. Keywords, while still of the utmost importance, are far from being the sole targeting option retailers can look to take advantage of. Over the years, Google’s ecosystem has become incredibly robust and sophisticated as an advertising platform. As a result, the complexity and capacity campaigns now […]
Whether it’s keeping up with family, friends, or colleagues, email is alive and well. With over 1 billion active users, Gmail continues to prove that point. As is the case with most digital platforms, substantial growth often means ample opportunity for advertisers. With Gmail, it’s no different. Native Gmail ads, previously known as Gmail Sponsored […]
Google’s search engine results page (SERP) has been the subject of quite a few ad layout changes this year. In February, the company incorporated changes in how text ads would be displayed. The infamous right sidebar ads would no longer be shown. Instead, the number of text ads displayed above and below organic results were […]
A couple months ago, Google announced its latest implementation to Search advertising with the introduction of Expanded Text Ads. The new installment, which Google touted as being the biggest update to creative since the introduction of AdWords itself, prompted a bit of buzz among the ecommerce community. How have the new Expanded Text Ads held up […]
The power of Facebook ads, off Facebook. This is the theme the social media giant has pushed in regards to its Facebook Audience Network. The program, which launched in October of 2014, is an advertising extension that offers additional ad placement on mobile websites and applications that have opted into the network. Taking into consideration the ever-growing popularity […]