Seller Ratings Policy Update and What It Means For Small Business Retailers Google has recently made it official that the number of reviews required for Seller Ratings to be shown on ads has increased from 30 to 150 over a 12 month span. Additionally, the composite rating of at least 3.5 stars or higher has […]
Retargeting is great as it allows advertisers to focus their attention on users who have previously shown interest in or engaged with their business at some point. But what about cold traffic or new markets that are unfamiliar with or unaware of your business? Building an audience from scratch can be a challenging feat. And […]
Google Shopping Trends: A Look at Q4 From Last Year and What to Expect This Year Q4 is, without question, the most demanding time of the year for the digital retail industry – particularly on the Google Shopping front. Advertisers are besieged with holiday shoppers making their way through Christmas lists, taking advantage of Black […]
Lead Ads On Facebook and What Retailers Should Know Lead generation is one of the most essential components of marketing for ecommerce retailers. Developing lists of prospective customers has proven to be a valuable attribute to just about any marketing strategy. But even with a plethora of advertising options, amassing contact information is still one […]
Utilizing Sponsored Products on Amazon for Q4 With Q4 rapidly approaching, Amazon will soon be inundated with an influx of traffic as the holiday season closes in. The nearing months can be one of the most frantic, but promising, intervals of the year for Marketplace sellers. Understanding how to best utilize Sponsored Products on Amazon […]