by Jeff | Feb 3, 2014 | Shopping & Feed
If you missed the Google Shopping boat, the Product Listing Ads (PLAs) program underwent major adjustments this October. The new update, although still in beta changes how PLAs are structured and managed. Along with a new way to create ads, and new tools, we highlighted some of the elements of the new campaign structure that […]
by Jeff | Jul 24, 2013 | Shopping & Feed
This May, Google announced data feed specification updates for online merchants using Product Listing Ads. If you are an online merchant selling on Google in the US, data feed updates were required on July 15th, but for all other countries merchants have until September 16th. Everyone should familiarize themselves with the new guidelines. The new data […]
