*This article was written by Angelica Valentine, Marketing Manager at Wiser. Amazon and eBay are two giant platforms that online retailers use to maximize reach and sales. eBay is solely a marketplace, but Amazon also doubles as a fierce competitor. They are distinct in many other ways, such as Amazon’s Buy Box and eBay’s auction feature. However, in […]
Update: Head to the latest version of this article (2017) This Q4, retailers will see the biggest test of all of their existing processes and newest initiatives – from IT infrastructure, product assortment, and customer analytics to in-store operations and digital customer acquisition. We bring together observations from the experts and consultants fueling the strategy behind the Retail industry’s premier players–including […]
Last week, we partnered up with Amazon for a joint presentation on the strategy behind driving product discoverability and leveraging the revamped Sponsored Products program. There a lot of questions we didn’t get a chance to touch on, so here they are now with answers from both Pat Petriello (CPC Strategy) and Lindsey Green (Amazon): […]
In an unexpected but unsurprising email yesterday morning, Bing let its product advertisers know that they have updated their feed taxonomy for the Bing Category field to match Google’s. When the paid Bing Product Ads program launched, it was clear that Bing would be putting in the effort to accommodate Google Shopping advertisers by attempting to map a Google […]
Removing Negative Seller Feedback As mentioned in our last installment of this series, seller feedback is a direct driver of sales on the Marketplace via the Buy Box. If you have low feedback volume, just one negative review or low star rating can bring down your entire average, hurt your Buy Box influence, and ultimately plunge your […]