by Jon Gregoire | Oct 21, 2014 | Amazon & Marketplaces
*This article was written by Angelica Valentine, Marketing Manager at Wiser.
Amazon and eBay are two giant platforms that online retailers use to maximize reach and sales. eBay is solely a marketplace, but …
by Jon Gregoire | Oct 8, 2014 | Ecommerce
This Q4, retailers will see the biggest test of all of their existing processes and newest initiatives – from IT infrastructure, product assortment,…
by Jon Gregoire | Oct 1, 2014 | Amazon & Marketplaces
Last week, we partnered up with Amazon for a joint presentation on the strategy behind driving product discoverability and leveraging the revamped Sponsored Products program. There a lot of questions we didn’t…
by Jon Gregoire | Sep 10, 2014 | Paid Search
In an unexpected but unsurprising email yesterday morning, Bing let its product advertisers know that they have updated their feed taxonomy for the Bing Category field to match Google’s. When the paid…
by Jon Gregoire | Sep 4, 2014 | Amazon & Marketplaces
Removing Negative Seller Feedback
As mentioned in our last installment of this series, seller feedback is a direct driver of sales on the Marketplace via the Buy Box. If you have low feedback volume, just one …