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eBay vs. Amazon: Winning Online Retail Strategies

eBay vs. Amazon: Winning Online Retail Strategies

*This article was written by Angelica Valentine, Marketing Manager at Wiser. Amazon and eBay are two giant platforms that online retailers use to maximize reach and sales. eBay is solely a marketplace, but Amazon also doubles as a fierce competitor. They are distinct in many other ways, such as Amazon’s Buy Box and eBay’s auction feature. However, in […]

5 Challenges, Opportunities, and Imperatives for Retailers in 2015

5 Challenges, Opportunities, and Imperatives for Retailers in 2015

Update: Head to the latest version of this article (2017) This Q4, retailers will see the biggest test of all of their existing processes and newest initiatives – from IT infrastructure, product assortment, and customer analytics to in-store operations and digital customer acquisition. We bring together observations from the experts and consultants fueling the strategy behind the Retail industry’s premier players–including […]