Whether you have 100 or 10,000 SKUs, there are hidden opportunities in your Amazon catalog. The key to surfacing these areas for significant growth will be: A) Understanding when and where to focus on increasing product Buyability over Discoverability (and vice versa), and B) Segmenting your product catalog into buckets based on your strategy focus A grasp […]
Unlike product feedback, seller feedback will directly affect your sales performance on the Amazon Marketplace through it’s influence on the Buy Box. If you haven’t figured it out by now, the Amazon Marketplace is highly seller agnostic. Most of the time, shoppers don’t even know who they’re buying from. Amazon doesn’t care who wins a sale as […]
You might think that having a good amount of product reviews is just a general ecommerce best practice, and this is true, but product reviews on the Amazon Marketplace – an ecommerce sales channel with its own unique set of rules – play a significant and multifaceted role in overall sales performance. In the scope of Amazon selling […]
As a retailer, selling your items on Amazon can be one of the best business decisions you make all year. Acting as an extension of your ecommerce store, the Amazon Marketplace offers you immense exposure to a built-in traffic pool of more than 88 million monthly US customers. BLOG POST: How to Become Successful on Amazon Seller Central […]
Call extensions are a highly effective and relatively standard addition to AdWords text ads. AdWords recently added the ability to upload call extensions for all of your campaigns in bulk – no doubt a very efficient improvement for search advertisers with many campaigns. For more info on call extensions and how to better reach mobile consumers, check out our […]