It was another big year for Amazon in 2016, which continues to grow its revenue and valuation annually. Amazon was able to maintain its dominance as the top internet retailer in the ecommerce space while growing its overall market share among all retailers (digital/B&M). It’s difficult to believe Amazon’s growth won’t continue into 2017. A […]
Facebook Refreshes Messenger v1.2, Updates for Facebook Messenger Chatbots Facebook Messenger made headlines mid-2016 by reaching the one billion active users milestone. While the majority of people currently use the messaging service as a peer-to-peer communications tool, there is a strong push to further develop Facebook Messenger chatbots to build out Messenger as a tool […]
AdWords has become one of the most robust digital ad services by offering an expansive network through which ads can be shown (2 million+ for the display network). One repercussion of this is that publishers accept a variety of formats on their sites and apps, particularly on mobile. Previously, this forced advertisers to make various […]
Advertising on YouTube is nothing new, but Google’s ownership of the video hosting platform means that it is subject to perpetual updates via AdWords. Recently, advertising options have been expanded by the development of TrueView Discovery Ads. Previously called TrueView in-display, the upgraded format enables advertisements to appear on mobile search results pages and across […]
Amazon Vendor Express vs. Seller Central vs. Vendor Central Amazon has successfully cemented itself as the dominant online marketplace, allowing both brands and sellers to offer products to an ever-growing customer base. Seller Central is the default platform for new members, but Amazon Vendor Express and Vendor Central offer a more assisted experience. The three ways one can take […]