As performance marketers, we always aggregate, analyze and respond to data inputs across channels, media, ad formats, and targeting types. In times of normalcy, both us and our clients have at very least a directional idea of how certain actions should manifest across our various KPIs. As such we make calculated tweaks and measured adjustments, […]
Last week, Google updated its AdWords Editor (11), which includes new tools for AdWords power users for advanced reporting and management. Below are useful keyboard shortcuts to use when managing your Paid Search campaigns with the new AdWords Editor. AdWords Editor 11 Keyboard Shortcuts Bookmark this page to review the top keyboard shortcuts to use when […]
Google+’s Vic Gundotra announced his departure from Google+ this week, followed by predictions of Google+’s death, and Google+ as a social zombie “…ending its competition with other social networks like Facebook and Twitter.(@TechCrunch)” What’s Changing with Google+ Google+ talent is getting shifted to Android Google+ may be moving toward being a platform vs. a product Some […]
September 19, 2013 was a very bad morning for many retailers on Google PLAs. It seemed that Google chose to use a broad-sword approach to suspensions in the last day, and if our observations are at all indicative of a larger trend, this was a very large scale suspension effort. While we have noticed an […]
Some of the worst news an ecommerce retailer can get is that your Google Merchant Center account has been suspended, effectively removing your products from Google Shopping product listing ads. With a variety of highly enforced and ever changing rules that apply to all Google merchant data feeds, suspensions happen to retailers of all sizes and […]