There is something decidedly special about offering free shipping. Whether it’s because everyone loves free stuff or paying for shipping is extra painful, I can safely say: sales volume will increase when you offer Free shipping. Free Shipping taps into the dark corridor that encases our credit card and whispers “buy me.” It rationalizes buying […]
Email lists are a valuable part of any E-Commerce repertoire. Each email is a reflection of the time, money and hours spent turning hard earned traffic into sales. Now how do you turn those sales into repeat customers? Here are 5 ways to nurture your existing email lists and improve the conversion rates for your […]
Before I begin, I must first pay my respects to the almighty Amazon as a consumer. Amazon you are the King of all things E-Commerce, the ace in the hole, the Great Bambino – You are Peyton Manning to the Denver Broncos. BUT… Who am I kidding, I work in E-Commerce and all E-Commerce retailers […]
AdWords Ad extensions provide extra information for potential customers. They enhance your standard Ad to include additional business info and lead to higher CTRs. The extensions appear alongside your Ad on Google.com and most times across the display network. I wouldn’t recommend coming right out on your first day and launching Ad Extensions but if you can […]
You’ve done your homework. You’ve got a quality website and a service offering or action you want searchers to complete. You’ve toiled over a fool proof method to organize the campaign hierarchy, and selected the locations and languages your Ads will be served in. You have scraped the ocean floor of the internet and found case studies […]