![Paid Social Cyber Week: Top 4 Last-Minute Tips [Video]](data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgOTU2IDUzOCIgd2lkdGg9Ijk1NiIgaGVpZ2h0PSI1MzgiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZ0aW51aXRpLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMCUyRjExJTJGUGFpZC1Tb2NpYWwtQ3liZXJ3ZWVrLVRpcHMtQW5pbW90by5wbmciIGRhdGEtdz0iOTU2IiBkYXRhLWg9IjUzOCIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=)
I’m Katy Lucey, Director of Paid Social at Tinuiti and I’m here with some pointers from our team of social ad experts to help advertisers prepare for Cyber Week.
These are tried and true methods that we have implemented…
![Facebook Removing 28-Day Attribution Window [Update]](data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMTA4MCA2NzUiIHdpZHRoPSIxMDgwIiBoZWlnaHQ9IjY3NSIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIwJTJGMDclMkZDb3B5LW9mLUNvcHktb2YtQ29weS1vZi1Db3B5LW9mLUNvcHktb2YtQ29weS1vZi1Db3B5LW9mLUNvcHktb2YtQ29weS1vZi1BbWF6b24tQnJhbmQtUmVnaXN0cnktMzEtMTA4MHg2NzUucG5nIiBkYXRhLXc9IjEwODAiIGRhdGEtaD0iNjc1IiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)
UPDATE FROM FACEBOOK [10/8/2020]:
We previously communicated that we would be introducing a small test to update the default click-through attribution window to 7 days and remove access to the current default…
As news of Coronavirus’ impact continues to dominate headlines, brands are continuously evaluating what this crisis means for their business. Retailers who have traditionally relied on brick and mortar…
Beginning August 19th, Facebook is rolling out two updates to mobile creative, both of which could have an impact on how advertisers approach their creative strategy.
The first is cutting down on the lines of primary…