As a result of the iOS 14 rollout, Facebook is shifting its mobile app measurement to rely on the SKAdNetwork in order to report on app conversion data. With this change, businesses will be limited in their ability…
As marketers, we’re data-obsessed — and rightfully so. But as browsers begin blocking third-party cookies, this creates a new set of challenges for advertisers including how to measure conversions and access…
Facebook has officially removed the 28-day attribution window option for some brands from its advertising platform. This window has historically been the default window for Facebook ad campaigns, but as of …
Facebook recently released updated guidelines on the upcoming iOS 14 changes and provided guidance on how these updates might impact both app and web advertising on the platform.
Facebook has updated the current…
Recently, the United States government filed a lawsuit against Facebook alleging that the platform has engaged in anticompetitive behavior. The Federal Trade Commission is also looking to require the company…