by Katy Lucey | Sep 30, 2021 | Privacy Prep
As a result of the iOS 14 rollout, Facebook is shifting its mobile app measurement to rely on the SKAdNetwork in order to report on app conversion data. With this change, businesses will be limited in their ability to measure the performance of iOS 14 app install campaigns on Facebook. The shift is due to […]
by Katy Lucey | Sep 27, 2021 | Privacy Prep
Facebook recently released updated guidelines on the upcoming iOS 14 changes and provided guidance on how these updates might impact both app and web advertising on the platform. Facebook has updated the current SDK to support Apple’s SkAdNetwork API and conversion value management to allow for app install measurement following iOS privacy changes to IDFA […]
by Katy Lucey | Aug 13, 2021 | Privacy Prep
Earlier this summer, Apple Inc. shook digital advertisers to the core with the introduction of several new privacy-focused features designed to protect users and their data at the Worldwide Developer Conference (WWDC). Prior to the iOS 14.5 release, Apple launched AppTrackingTransparency (ATT), preventing mobile apps from tracking users without explicit consent. Now, mobile apps must […]
by Katy Lucey | Jun 7, 2021 | Paid Social
As advertisers navigate performance media in a privacy-focused world, there is a greater emphasis on fueling the funnel to shore up conversion-focused campaigns. Within the Facebook ecosystem, brands have adopted a more methodological approach to buying from brand discovery to purchase and the platform has rolled out sophisticated measurement tools to measure the impact of […]
by Katy Lucey | Mar 1, 2021 | Privacy Prep
In anticipation of the upcoming iOS14 rollout, Facebook recently launched Aggregated Event Management (AEM) for mobile web campaigns. This platform will continue to support app and web-based conversions by limiting the transition of sensitive data transmission while still supporting specific advertising use-cases. The new management tool is a result of the increasing concerns and shifts […]