![How Will Facebook’s IDFA Change Impact Conversion Reporting for Mobile App Advertisers? [Update]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwMiUyRkZhY2Vib29rLUlERkFfdGh1bWItMTA4MHg2NzUuanBnIiBkYXRhLXc9IjEwODAiIGRhdGEtaD0iNjc1IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
As a result of the iOS 14 rollout, Facebook is shifting its mobile app measurement to rely on the SKAdNetwork in order to report on app conversion data. With this change, businesses will be limited in their ability…
![Facebook Releases Update on iOS 14 Guidelines [2021 Update]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYxMiUyRkZhY2Vib29rLWlPUzE0X3RodW1iLTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
Facebook recently released updated guidelines on the upcoming iOS 14 changes and provided guidance on how these updates might impact both app and web advertising on the platform.
Facebook has updated the current…
![How Will IDFA Impact Social App Advertisers? [And Next Steps From The Experts]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAwIDQ5MCIgd2lkdGg9IjEwMDAiIGhlaWdodD0iNDkwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwNyUyRlctOC01LTIxLWZlYXR1cmVkLmpwZyIgZGF0YS13PSIxMDAwIiBkYXRhLWg9IjQ5MCIgZGF0YS1iaXA9IiI+PC9zdmc+)
Earlier this summer, Apple Inc. shook digital advertisers to the core with the introduction of several new privacy-focused features designed to protect users and their data at the Worldwide Developer Conference…
As advertisers navigate performance media in a privacy-focused world, there is a greater emphasis on fueling the funnel to shore up conversion-focused campaigns.
Within the Facebook ecosystem, brands have…
![What is Facebook Aggregated Event Management? [And How Will It Limit Event Tracking For Brands?]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwMSUyRkdvb2dsZS1UaGlyZC1QYXJ0eV90aHVtYi0xMDgweDY3NS5qcGciIGRhdGEtdz0iMTA4MCIgZGF0YS1oPSI2NzUiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
In anticipation of the upcoming iOS14 rollout, Facebook recently launched Aggregated Event Management (AEM) for mobile web campaigns. This platform will continue to support app and web-based conversions …