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Facebook Releases Update on iOS 14 Guidelines [2021 Update]

Facebook Releases Update on iOS 14 Guidelines [2021 Update]

Facebook recently released updated guidelines on the upcoming iOS 14 changes and provided guidance on how these updates might impact both app and web advertising on the platform.  Facebook has updated the current SDK to support Apple’s SkAdNetwork API and conversion value management to allow for app install measurement following iOS privacy changes to IDFA […]

How Will IDFA Impact Social App Advertisers? [And Next Steps From The Experts]

How Will IDFA Impact Social App Advertisers? [And Next Steps From The Experts]

Earlier this summer, Apple Inc. shook digital advertisers to the core with the introduction of several new privacy-focused features designed to protect users and their data at the Worldwide Developer Conference (WWDC). Prior to the iOS 14.5 release, Apple launched AppTrackingTransparency (ATT), preventing mobile apps from tracking users without explicit consent. Now, mobile apps must […]

Tinuiti Uses Facebook To Drive Awareness and Increase Sales With Performance Branding Strategy

Tinuiti Uses Facebook To Drive Awareness and Increase Sales With Performance Branding Strategy

As advertisers navigate performance media in a privacy-focused world, there is a greater emphasis on fueling the funnel to shore up conversion-focused campaigns.  Within the Facebook ecosystem, brands have adopted a more methodological approach to buying from brand discovery to purchase and the platform has rolled out sophisticated measurement tools to measure the impact of […]

What is Facebook Aggregated Event Management? [And How Will It Limit Event Tracking For Brands?]

What is Facebook Aggregated Event Management? [And How Will It Limit Event Tracking For Brands?]

In anticipation of the upcoming iOS14 rollout, Facebook recently launched Aggregated Event Management (AEM) for mobile web campaigns. This platform will continue to support app and web-based conversions by limiting the transition of sensitive data transmission while still supporting specific advertising use-cases. The new management tool is a result of the increasing concerns and shifts […]

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[Americas]
[Americas]
[From The Experts]
[From The Experts]