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11 Email Segments To Build Today

11 Email Segments To Build Today

Are you currently sending to every subscriber in your database at the same frequency? Segmenting your list can be a successful way to target your audience and ensure your contacts remain interested. This can help direct your marketing sends to be more thoughtful and less aggressive, preventing opt-outs and resulting in a lift in overall […]

Optimizing Your Site for Email List Growth

Optimizing Your Site for Email List Growth

There’s no shortage of subscriber acquisition tactics to quickly grow your email list, but not every approach is going to bring in the high-intent leads who can provide long-term value to your business. By strategically approaching opt-in opportunities, brands can convert quality site traffic into engaged email subscribers who can then be nurtured into loyal […]

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[Americas]
[Americas]
[From The Experts]
[From The Experts]