by Kaylyn Hinson | Nov 12, 2019 | Lifecycle Marketing
Are you currently sending to every subscriber in your database at the same frequency? Segmenting your list can be a successful way to target your audience and ensure your contacts remain interested. This can help direct your marketing sends to be more thoughtful and less aggressive, preventing opt-outs and resulting in a lift in overall […]
by Kaylyn Hinson | Jun 24, 2019 | Lifecycle Marketing
There’s no shortage of subscriber acquisition tactics to quickly grow your email list, but not every approach is going to bring in the high-intent leads who can provide long-term value to your business. By strategically approaching opt-in opportunities, brands can convert quality site traffic into engaged email subscribers who can then be nurtured into loyal […]
