![What Is Marketing Efficiency Ratio? [And Why It’s Gaining Traction in 2023]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjMlMkYwNiUyRlNjcmVlbnNob3QtMjAyMy0wNi0yMS0wNzU4MTUtMTA4MHg2NzUuanBnIiBkYXRhLXc9IjEwODAiIGRhdGEtaD0iNjc1IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
What Is Marketing Efficiency Ratio? [And Why It’s Gaining Traction in 2023]
As marketers, we thrive on examining conventional metrics such as CTR (Click-Through Rate), CPC (Cost Per Click), bounce rates, and ROAS (Return on Ad Spend). However, there is an additional acronym that deserves a place in your marketing vocabulary: MER (Marketing Efficiency Ratio). What Is Marketing Efficiency Ratio (MER) And How Do You Calculate […]