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The Advantages of Animated PNGs In Email

The Advantages of Animated PNGs In Email

As a top trend in email marketing for 2020, animation in email has become a proven way to increase engagement and entice readers to click through. GIFs have long ruled the email animation game, but recently, animated PNGs, or APNGs, are taking center stage as an exciting, higher-quality alternative to traditional GIF email animations. While […]

4 Ways to Optimize Your Holiday Email Program

4 Ways to Optimize Your Holiday Email Program

The holiday season is the most important time for ecommerce businesses, with email marketing being a massive driver of revenue during this period. Getting the best results, however, requires more than simply sending out Black Friday and Cyber Monday sale emails. Here are some seasonal strategies to grow your holiday campaign performance through automation, acquisition, […]

[From The Experts]
[From The Experts]