AdWords advertisers have noticed Google Display Network mobile app traffic has been notably high this month- a trend which leads to higher GDN costs and potentially some trouble for PPC advertisers with tight budgets. Remove Crummy GDN Traffic Sourced From Mobile Apps If you have a limited or strict budget but you also want to advertise on […]
In November, Google updated its geographic targeting capabilities, allowing Advertisers on Google to target specific locations based on household income tiers. Google AdWords Locations By Demographic With Google’s geographic targeting capabilities, advertisers can target by “location groups” including “places of interest” and “demographic groups.” Places of interest-includes specific universities, airports, or central commercial areas (like […]
Call extensions have been around for quite a while, and most Paid Search managers worth their salt will have them implemented across the board. Still, like many features within search marketing platforms, call extensions can be overlooked, neglected, and misunderstood. With ever-increasing mobile adoption rates and more credence being given to to the mobile aspect […]
Google updated theAdWords editor this week to version 10.4, which includes updates to Bids, Search & Dispalay Settings, Engagement Ads, Viewable CPM, images, and import settings. AdWords Editor is Google’s downloadable desktop application that facilitates faster and more efficient bulk editing of AdWords accounts at all levels – campaign, ad group, and keyword – and upload […]