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What is an IDFA (and How Will Apple’s iOS 14 Update Impact Advertisers)?

by Liz Emery | Apr 20, 2021 | Privacy Prep

BREAKING NEWS: Apple iOS 14.5 update is here. Check out our latest announcement, “iOS 14.5: A Survival Kit To Help You Keep Calm and Carry On“

Apple announced that, as part of the iOS 14 update, it will…

How Will Facebook’s IDFA Change Impact Conversion Reporting for Mobile App Advertisers?

by Liz Emery | Feb 5, 2021 | Privacy Prep

As a result of the iOS 14 rollout, Facebook is shifting its mobile app measurement to rely on the SKAdNetwork in order to report on app conversion data. With this change, businesses will be limited in their ability…