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Four Reasons Why Email Is Invaluable During Crisis

Four Reasons Why Email Is Invaluable During Crisis

By now we’ve all had to navigate communication with customers through the COVID crisis. While the pandemic is by no means behind us, the scramble to share news about inventory issues, physical location closures, and changes to the way we do business is mostly complete. We’re settling into a new normal, but the way we […]

Diagnosing Low Open Rates in Your Email Program

Diagnosing Low Open Rates in Your Email Program

Email marketers use open rates as a primary KPI for a reason; emails that don’t get opened have no hope of driving subscribers to action, resulting in a negative ROI. In most cases, low open rates are a symptom of an underlying problem, so being able to zero in on the source of the issue […]