By now we’ve all had to navigate communication with customers through the COVID crisis. While the pandemic is by no means behind us, the scramble to share news about inventory issues, physical location closures, and changes to the way we do business is mostly complete. We’re settling into a new normal, but the way we […]
If you’re anything like me, you’ve been glued to your phone consuming (probably too much) bad news about the Coronavirus. While the impact of the virus is and will continue to be devastating, we’ve been able to look to our partners to find glimmers of hope and positivity. The Tinuiti CRM & Email team is […]
In December, Tinuiti hosted a series of performance marketing panels featuring experts from across digital channels discussing the challenges and opportunities that lie ahead. For the CRM & Email channel, 2020 promises to be an exciting year. Email marketing has historically evolved more slowly than its paid media counterparts, but there’s so much newness on […]
Email marketers use open rates as a primary KPI for a reason; emails that don’t get opened have no hope of driving subscribers to action, resulting in a negative ROI. In most cases, low open rates are a symptom of an underlying problem, so being able to zero in on the source of the issue […]