Category:

What’s New in 2020: Expert Insights for a Successful Email Marketing Program

by Mandi Moshay | Jan 2, 2020 | CRM & Email Marketing

In December, Tinuiti hosted a series of performance marketing panels featuring experts from across digital channels discussing the challenges and opportunities that lie ahead. For the CRM & Email channel,…

Diagnosing Low Open Rates in Your Email Program

by Mandi Moshay | Jun 4, 2019 | CRM & Email Marketing | 0 comments

Email marketers use open rates as a primary KPI for a reason; emails that don’t get opened have no hope of driving subscribers to action, resulting in a negative ROI.

In most cases, low open rates are a symptom of an…