Amazon has very clear selling policies and outlines best practices and mistakes to avoid for Amazon retailers within Seller Central [login required]. However, if you’re selling on Amazon as a beginner, there are some mistakes you could easily make without realizing it. There’s a lot of fine print in those requirements, and Amazon put them in […]
In a Wall Street Journal interview, Amazon VP Tom Taylor noted, “Sellers report an average 50% increase in sales when they join Amazon’s marketplace and use its storage and shipping service.” Amazon is a profitable channel for retailers, both on and offline–a paradigm Amazon sellers acknowledge, and one which necessitates they follow Amazon’s very specific […]
Below are 15 leading PPC tools to help you identify keywords for your Paid Search campaigns. (In no particular order) 15 Best Keyword Tools for PPC Marketers Successful PPC campaigns are heavily influenced by the keywords you choose. While there’s no exact science for picking and choosing these keywords, there are, fortunately, a number of handy […]
This month I had the opportunity to sit down with WisePricer CEO Arie Shpanya to discuss e-commerce, repricing and the evolution of search for 2015. Below Arie, shares his thoughts on where search and retail are headed in 2015, and how repricing impacts online sellers. 1) It’s been a while since we last spoke. Talk to […]
Selling on Amazon.com for some time has consisted of either selling on the Amazon Marketplace (a cost per acquisition marketing program) or leveraging Amazon to drive shoppers to your online store through Amazon Product Ads (a cost per click Amazon ad program). If you’re unfamiliar with the difference between these two programs, do some quick reading […]