Google announced a major update to the Shopping Actions marketplace program they’re now calling Buy on Google. Google will waive the 5-15% commission fees for merchants selling products through Buy on Google marketplace listings. Amazon, eBay, Walmart, and other marketplaces typically charge merchants 10-15% for their commission fees. Google also announced integrations with PayPal and […]
To help an anxious person, there are several better options than telling them to “calm down.” For example, you can offer to listen, empathize, or offer to help. We shouldn’t pretend that everything is normal with the onset of the COVID-19 virus. But I firmly believe that our best work is done when we face […]
Google has announced that advertisers can set up standard Shopping and Showcase Shopping ad campaigns to show in Gmail beginning on the week of March 4th, 2020. Here’s everything you need to know about Gmail Shopping Ads, their impact on traffic and CPCs, and how to control the new placements. What Does the New […]
Over the last year, Facebook (and Instagram) have both made significant updates that allow businesses to close the loops between awareness and purchase with native checkout features. Here’s a look at both of the Instagram and Facebook checkout features, how they work, and five best practices for making your customer checkout experience as seamless as […]