It’s fairly straightforward to make predictions about larger trends that we’ll see in the year ahead by looking at the momentum we’ve seen in the previous year. It probably does not come as a shock to anyone in the retail space to say that mobile’s share of available impressions, ad spend, and revenue will increase […]
I had a chance to test drive the new Google Glass at a meetup that our friends over at MJD Interactive hosted last month. Kudos to MJD for hosting a demo day where San Diego based technology start-ups, digital agencies, and companies had a chance to showcase the cool technology they are experimenting with. As […]
We’ve said it before, focusing time and effort on improving conversion rates through landing page optimization and limiting friction around the checkout flow are both powerful tactics to improve overall site performance for retailers of all sizes. It’s been rumored that Amazon’s on-site conversion rate is in the 9-10% range. If you’re like most retailers, […]
One of the downsides to being based on the west coast in sunny San Diego, California is that when deals get done at 9 am on the east coast, we tend to find out as we’re waking up, straining to open our eyes wide enough to see what’s on our mobile RSS reader. I guess […]
The year is winding down and that means one thing: the holiday shopping season is almost upon us. As we inch toward Black Friday, Cyber Monday and the monster sales month of December, it’s time to start thinking about ways to increase profits and bring in more sales before the fourth quarter closes out. One […]