by Nii Ahene | Jun 15, 2012 | Ecommerce
With both Amazon and Google pushing customer service metrics to the forefront of the eCommerce buying experience it’s becoming increasingly clear that delivering quality customer care and support will continue go grow as a key differentiator for online retailers as opposed to price and/or selection in the past. One of the leading innovators in the […]
by Nii Ahene | Jun 1, 2012 | Ecommerce
Even the most novice eCommerce Retailer knows that the job isn’t done after a customer enters their credit card, hits submit and checks out of a shopping cart. Most, no doubt, have little problem picking, packing, and shipping orders to domestic customers. That said throw in a wrinkle like shipping internationally, handling returns, or optimizing […]
by Nii Ahene | May 25, 2012 | Ecommerce
Looks like the world of online seller reviews is getting a bit smaller. BazaarVoice announced today that it would acquire Power Reviews for $151 million dollars. As we’ve mentioned in the past collecting and distributing merchant ratings is a great way of increasing clickthrough rates and revenue for sellers who actively promote products both on […]
by Nii Ahene | May 23, 2012 | Ecommerce
We’re all familar with the adage that it’s more expensive to acquire new customers than it is to retain existing ones. That said it’s rare to see small to mid-sized eCommerce companies actually apply this logic to engage their customer base in a meaningful way. Enter Smile.io (former Sweet Tooth Rewards), a white-labeled loyalty and rewards […]
by Nii Ahene | May 17, 2012 | Ecommerce
As we all know, figuring out which channels are the best for marketing and selling products and services online can be daunting. With that said we’ve put together the following infographic style flowchart to help eCommerce newbies and pros alike figure out where exactly to promote their wares online. Enjoy and feel free to share […]