The Emerging eCommerce Technology Spotlight Series is a series of blog posts where we sit down and interview the founders and executives of exciting, emerging, and compelling technology and platform companies about how their technology can help propel ecommerce organizations to the next level. I recently had a chance to speak with Korey Lee, co-founder and VP […]
Simply put, merchant ratings can help increase clickthrough rates (CTR) and revenue. In fact, on average, AdWords ads with merchant ratings get 17% higher CTR than the same ads without ratings. By adding Google Seller Rating Extensions to your AdWords Ads, potential customers are able to easily identify merchants with high-ratings and make informed decisions […]
Note: This Series is Dedicated to eCommerce Business Owners who are just getting started in eCommerce You’re finally putting together your e-commerce site, and you’ve got big plan. You want a great cutting-edge look, you’re going to use state-of-the art … I don’t want to burst your bubble, but you need to step back and […]
A recent study by Forrester Research revealed that more than 7 out of 10 shopping carts are abandoned before checkout. Considering all the work retailers do to drive qualified traffic to its sites, it is a bit unnerving that 7 out of every 10 visitors who adds a product to their cart does not end […]
Google AdWords has allowed businesses to reach potential consumers through mobile advertising for quite some time. They recently expanded this service offering with mobile targeted ad campaigns for businesses to specifically reach users of mobile phones, tablets, and wireless laptop computers, introducing two brand new AdWords advanced target campaign options for online advertisers – WiFi Targeting […]