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Why Identity Graphs May Be a Powerful Solution for Marketers

Why Identity Graphs May Be a Powerful Solution for Marketers

Today, consumers use various devices and identifying information when they browse the web, which can make it difficult for marketers to tie individuals to their actions across devices and channels. Enhanced privacy measures across the web are only going to make this situation more difficult for marketers, who are going to lose signals.  The Identity […]

What are CNAME Cloakers? [And is Apple coming for you?]

What are CNAME Cloakers? [And is Apple coming for you?]

Over the past several months, Apple has continued to bolster security and privacy features across its product portfolio, from changes to IDFA on iOS to ITP updates across iOS browsers. According to reports, as Apple continues to take the strategic stance that privacy is a right for all users, the tech giant is taking steps […]

Pros and Cons of Server-Side Tagging in Google Tag Manager

Pros and Cons of Server-Side Tagging in Google Tag Manager

After much anticipation, Google Tag Manager has released server-side tagging as a public beta feature. Even if you’re a new or advanced user of Google Tag Manager, you may be wondering what server-side tagging can offer your marketing strategy.  There are lots of key advantages to consider, as well as some potential drawbacks. Let’s take […]

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[Americas]
[Americas]
[From The Experts]
[From The Experts]