![What are CNAME Cloakers? [And is Apple coming for you?]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwNCUyRkFkb2JlU3RvY2tfMzg2Mjc4NTQyLTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
Over the past several months, Apple has continued to bolster security and privacy features across its product portfolio, from changes to IDFA on iOS to ITP updates across iOS browsers.
According to reports, as…
After much anticipation, Google Tag Manager has released server-side tagging as a public beta feature. Even if you’re a new or advanced user of Google Tag Manager, you may be wondering what server-side tagging…
![What is Unified ID 2.0? [And Will This Be The Solution To Replace Cookies?]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwMyUyRkFkb2JlU3RvY2tfMjg5NDY0Mjc5LTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
UID 2.0 is an open-source and free ID framework designed to replace third-party cookies. It replaces the standard identifier of email with encrypted and hashed email addresses. The goal is to enhance transparency…
Server to server tracking (also called “server-side tracking”) is a way to send data directly to secure servers without relying on a user’s browser. Instead of sending tracking requests …
![What is SameSite? [The Fallout from Google Chrome’s SameSite Cookies Update]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwMSUyRkdyb3VwLTMtMTA4MHg2NzUuanBnIiBkYXRhLXc9IjEwODAiIGRhdGEtaD0iNjc1IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
As a precursor to the many internet privacy changes to follow, Google in 2020 made a SameSite cookies update to its Chrome Browser. In this article, we’ll explain what that means for marketers and some glitches …