![The Ultimate Guide to First Party Data [in a Privacy First World]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwMiUyRkZhY2Vib29rLUlERkFfdGh1bWItMTA4MHg2NzUuanBnIiBkYXRhLXc9IjEwODAiIGRhdGEtaD0iNjc1IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
With third-party cookies quickly becoming a thing of the past, the words at the top of every marketer’s mind in 2021 are “first-party data”. In the following article, we take a deep dive into the value of first-party data and why [in a privacy-first world] it matters more to marketers now than ever before. […]
Today, consumers use various devices and identifying information when they browse the web, which can make it difficult for marketers to tie individuals to their actions across devices and channels. Enhanced privacy measures across the web are only going to make this situation more difficult for marketers, who are going to lose signals. The Identity […]
![What are CNAME Cloakers? [And is Apple coming for you?]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwNCUyRkFkb2JlU3RvY2tfMzg2Mjc4NTQyLTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
Over the past several months, Apple has continued to bolster security and privacy features across its product portfolio, from changes to IDFA on iOS to ITP updates across iOS browsers. According to reports, as Apple continues to take the strategic stance that privacy is a right for all users, the tech giant is taking steps […]
After much anticipation, Google Tag Manager has released server-side tagging as a public beta feature. Even if you’re a new or advanced user of Google Tag Manager, you may be wondering what server-side tagging can offer your marketing strategy. There are lots of key advantages to consider, as well as some potential drawbacks. Let’s take […]
![What is Unified ID 2.0? [And Will This Be The Solution To Replace Cookies?]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwMyUyRkFkb2JlU3RvY2tfMjg5NDY0Mjc5LTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
UID 2.0 is an open-source and free ID framework designed to replace third-party cookies. It replaces the standard identifier of email with encrypted and hashed email addresses. The goal is to enhance transparency and preserve privacy while still allowing some level of targeted behavioral advertising. In the following post, we cover why Unified ID 2.0 […]