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Email Database Hygiene for Compliance & Marketing Efficiency
Did you know that data has replaced oil as the world’s most valuable resource? Data provides us information about our customers to help enhance targeting, improve messaging strategy, and provide a better understanding of how a marketing program is performing. But in the age of privacy, data hygiene is becoming an ever more important consideration. […]
How To Select an Email Service Provider
At Tinuiti, we often help our clients navigate the complex process of selecting a new email service provider (ESP). The landscape of ESPs has changed considerably in the past few years. Many young companies have come to challenge the existing players with new and innovative ideas and are changing the value proposition. 7 Tips […]