Today CPC Strategy’s Paid Search team discovered a new AdWords feature in the wild. AdWords Custom Columns, a reporting tool which allows advertisers to segment different metrics easily, expands the analysis ability for Google PPC managers. New AdWords Reporting Feature The feature is unique in that it allows Google advertisers to create a custom column […]
AdWords allows you to generate some awesome reports to analyze data trends, which you can leverage to optimize your PPC account all year. For Q4 understanding your performance data, and trends across reports is integral. Excel is an amazing tool to help you disseminate data trends and leverage your product data for higher sales on […]
Last week, Google’s big AdWords Innovations announcement highlighting new, updated and upcoming AdWords features including App updates, reporting improvements and tools designed to help advertisers test ads within AdWords. Google’s update included a Draft Mode and enhancements of bulk actions and edits directly within the AdWords UI. It seems making AdWords Editor compatible with the new […]
If you’re a retail advertiser sinking a significant budget into PPC campaigns (namely AdWords), it can be difficult to accept the idea that you should be spending even more money to run branded PPC ads. Branded (a.k.a. trademark) PPC ads are those that show up when someone is looking for your brand or website. The […]
Last summer, Google released the Top Movers report in the Dimensions tab. More recently, the AdWords Top Movers dimension was updated to track additional changes. Below are some tips on how to use AdWords Top Movers dimension, Google’s most recent update, and the major reasons it will change how you manage accounts in AdWords. How […]