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Bing Ads Editor Test Run

Bing Ads Editor Test Run

I’m relatively new to Bing Ads. Coming from someone who uses the AdWords Editor on a daily basis, I haven’t been the biggest fan of the Bing Ads Editor. When I heard they launched a new version, I had to download the new Bing Ads Editor and give it a spin. These are just a […]

Reasons Why To Use Dynamic Keyword Insertion In Ad Copy

Reasons Why To Use Dynamic Keyword Insertion In Ad Copy

Google’s DKI, or Dynamic Keyword Insertion, is a way for advertisers to use the specific keyword triggered by the user’s search query in the ad the user is served. Here is Google’s explanation of Keyword Insertion: “To use this feature in your ads, you insert a special piece of code into your ad text. For example, […]