From the time Facebook changed their bidding system this past summer, we have been trying their average cost bidding vs. maximum cost bidding. Since many of our clients have been seeing success with average cost over maximum cost bidding, we wanted to share what we found with you. WHAT’S THE DIFFERENCE BETWEEN MAXIMUM COST BIDDING […]
Hopefully, you’ve enjoyed our four-part series on how mobile video ads are revolutionizing the advertising industry. (ICYMI – you can find them here, here, here, and here) One industry has found a new way to use video ads that provides a big win for all those involved. This would be the mobile gaming industry. Unsurprisingly, […]
In 2016, videos are going to dominate one of the richest direct response landscapes: the almighty Google search result. Brands that have not figured out how to convert brand advertising videos into direct response machines will face challenges. Last year Google’s TrueView video ads were reported to be the primary source for the drop in […]
![Bringing Facebook Ads In-House vs. Hiring an Agency: Which Costs More? [Slideshare]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY1NiIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjU2IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMTklMkYxMCUyRmJyaW5naW5nLWZhY2Vib29rLTEwODB4NjU2LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY1NiIgZGF0YS1iaXA9IiI+PC9zdmc+)
It’s a common assumption that agencies are more expensive than hiring in-house talent to manage your marketing programs. You could do some easy napkin math, right? In dollars: *that 30% fee is an industry rumor, by the way. Fees are closer to 10-15% depending on your spend. And in time benefits: Noticeably absent in […]
In a perfect world, your customers would act upon your marketing efforts the first time around. They’d visit your website, understand, appreciate (and need) what you offer, and convert. But unless your product is what impulse purchases are made of, the customer journey is convoluted. For some industries, like ecommerce, only 2% of people convert […]