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Retargeting on Social Media Advertising: Your Options for Success

Retargeting on Social Media Advertising: Your Options for Success

In a perfect world, your customers would act upon your marketing efforts the first time around. They’d visit your website, understand, appreciate (and need) what you offer, and convert. But unless your product is what impulse purchases are made of, the customer journey is convoluted. For some industries, like ecommerce, only 2% of people convert […]