by Sophie Baer | May 13, 2020 | Lifecycle Marketing
Amidst the Coronavirus pandemic, many email programs drastically changed their mailing strategy and cadence for a multitude of reasons. While this might make sense for your brand and your audience in the face of this pandemic, a significant ramp-down or complete pause in sending could impact your program’s deliverability when you’re ready to start mailing […]
by Sophie Baer | Jun 24, 2019 | Lifecycle Marketing
The post was written in collaboration with Jenna Ochoa, Partner Marketing at Justuno. While header/footer sign-up forms and checkout flow subscription options are commonplace, some brands are failing to utilize, or under-utilizing, onsite pop-ups. There are a number of third-party tools available – like Justuno – that can power these pop-ups and seamlessly integrate with […]
